crm networks
CRM is CRM Networking!
It's apparent that over the past decades, well-meant efforts in setting up CRM programs and software have repeatedly failed to reach their goal - making vendors and customers really happy.
Most companies believe it’s only a matter of improved organization and accumulated information about the customer. This, in principal, is not far from the truth, but it doesn’t consider the relations and the real motivation for doing things.
I could tell you all of my wishes, but even if you exceed my expectations I might still be averse to buying from you….
Why? … Because I feel uncomfortable with the situation… with you... with whatever… and I can’t and won’t express it…. This is normal and human beings are intuitively familiar with this type of behaviour! It’s a part of human nature!But how do we bridge the gap in modern customer relations?
It’s a matter of communication: a recent and least time consuming form of communication which hits the nail on the head and which provides the customer with a sense of connectedness to friends in a network of trust, transparency and kindness.
beonit. . .
That’s why beonit (spell: be on it… be a part of…) and the BeonIT GmbH respectively have set up a social network world, capable of modelling a company's organizational structures including subsidiaries and partners, employees of sales and marketing and technology, to grow customer networks. The main feature of the underlying architecture is a combination of people, all types of information (posts, articles, links, images...) with GPS coordinates, that provides for each person and event a location. Group views broaden the whole network and will give members and managers the type of view they need.The real challenge in the whole project is to make it usable without being bothered by too much text info, checks and tags and crowded information. It is like using a new Mercedes, where the windscreen wipers start moving as soon as rain drops fall.
CRM networks will elevate CRM to the glory and magnitude which the Gartner Group already announced within the 90 s. Win-Win strategies and strategic selling will encourage and enable employees to become even more customer-oriented. And, it will be great fun.
People with such fascination are invited to have a look into the current web BETA-Section on www.beonit.net.
Dr. Andreas von der Eltz
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